KNSPO Announces Expansion into French Market through Lyssa Select, a Leading K-Beauty Retailer
KNSPO is excited to announce its strategic entry into the French market via partnership with Lyssa Select. This expansion marks a significant milestone for KNSPO as it introduces its innovative skincare solutions to French consumers who are increasingly embracing the benefits of K-Beauty. As of May 2024, KNSPO’s entire line (Foam Cleanser, Toner Pads, & Moisturizing Gel) are available for purchase on www.lyssaselect.com.
About Lyssa Select: Lyssa Select was started after founder Mélissa Jay took a trip to Seoul where she fell in love with Korean Culture and discovered skincare products that actually managed to tame her persistent acne. After years of working in HR for major luxury brands in France, she decided to combine her experience in luxury with her passion for effective skin care. According to Mélissa, at Lyssa Select, they work to highlight the importance of natural, organic, vegan, and halal products aiming to create a “space dedicated to skin well-being and the best of ‘clean’ Korean beauty”.
KNSPO enters the market with a splash at the Korea Expo 2024:
[Paris France, May 24th-26th]
KNSPO was represented at the Korea Expo in Paris, France by Lyssa Select and its founder, Mélissa Jay
Expo-goers were able to participate in welcoming KNSPO to France with an interactive wall for them to write their messages to the brand and polaroidesque cut out for photo opportunities
Lyssa Select held a raffle to win various KNSPO products as well as had product for sale for those unlucky few who didn’t win, but still wanted the opportunity to be among the first people in France to try the products
KNSPO x Lyssa Select’s booth was a standout at the expo, attracting a long line full of expo-goers eager to enter the raffle and get to know the new and exciting brand
"France is the European epicenter of fashion and skincare, and it may seem like a daunting task to successfully enter the market as a Korean brand. We are therefore thrilled to be approaching the market together with Lyssa Select, which has the local knowledge and customer base for a successful entry. The Korea expo was a great success, and we are looking forward to the journey ahead." - Kate Kim, Co-founder KNSPO
Expo-goers pose with the polaroid after signing the welcome wall
French skinfluencers and friends of Lyssa Select pose for a photo in front of the welcome wall
Lyssa Select founder, Mélissa Jay, poses for a photo with a booth visiter
About KNSPO: KNSPO, the combination of K-Beauty and Inspiration, our mission is to inspire people to become the best version of themselves through the power of Korean skincare. With a passion for self-expression, we at KNSPO are building a brand that combines the best of Korean skincare with our love of art, design culture, and fashion. We believe that skin care should be more than just a functional necessity, it should be an art form, a ritual that is both enjoyable and effective. With that in mind we set out to provide consumers a refreshingly simple and effective alternative to the complicated routines on the market by developing easy-to-use products that are also designed to look just as beautiful on your bathroom counter or cabinet as your skin will look after using our products.
For media inquiries or more information, please contact: Hannah Butler, Head of PR
hannah@knspo.com | (910) 220-4399
Follow Us: Instagram & TikTok - @knspo_official
Note for Editors: This press release is available for immediate publication. High-resolution images and additional information are available upon request.
