KNSPO’s Takes Seoul Sneaker Con 2024

Seoul’s 1st annual Sneaker Con, a festival where streetwear enthusiasts & sneaker lovers alike gathered together, was held at the S Factory in Seongsu-dong, Seoul from October 4th to 6th, 2024. The event included a large diversity of booths from thrift shops, clothing designers, shoe collectors, street art artists, to even a barber. Guests of the festival could partake in various activities throughout the grounds including concerts, dj sets, a dance battle, and contests to win unique items. What every participant had in common was a passion for sharing their love for streetwear and hip-hop culture. It was only fitting that our skincare brand, KNSPO, also be among the booths who attended given our brand’s inspiration we take from the world of fashion, art, and design culture. 

KNSPO was able to meet many people from all over the world! Participants were very curious about our booth as it was unexpected to have a skincare brand at a Sneaker Con event. We presented our Essentials routine – the foam cleanser, toner pads, and moisturizer – which was displayed in an eye-catching arrangement and designed to reflect our love for the streetwear aesthetic. We offered a variety of activities at our booth; from a contest to win a special edition of sneakers to product testing, a canvas for people to express themselves through art with graffiti pens, and a polaroid for a little photo session. Festival goers seemed to really enjoy their time spent at our booth. They had a lot of fun drawing on the canvas and were very excited about the shoe contest, but the main attraction for most was the opportunity to experience the texture of KNSPO products firsthand!

We made sure to offer some stickers for all that visited our booth, allowing our new community to take a piece of KNSPO with them. Attending Sneaker Con Seoul 2024 was an incredible opportunity for KNSPO to merge the skincare and streetwear world in a way that resonated with Seoul sneaker lovers. Our team had an amazing time and we are looking forward to attending again next year and possibly at other Sneaker Cons around the world!

About KNSPO: KNSPO, the combination of K-Beauty and Inspiration, our mission is to inspire people to become the best version of themselves through the power of Korean skincare. With a passion for self-expression, we at KNSPO are building a brand that combines the best of Korean skincare with our love of art, design culture, and fashion. We believe that skin care should be more than just a functional necessity, it should be an art form, a ritual that is both enjoyable and effective. With that in mind we set out to provide consumers a refreshingly simple and effective alternative to the complicated routines on the market by developing easy-to-use products that are also designed to look just as beautiful on your bathroom counter or cabinet as your skin will look after using our products.

For media inquiries or more information, please contact: 

Hannah Butler, Head of PR | hannah@knspo.com

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